One in four websites that you visit was built using WordPress.
That is an impressive example of how many users trust, appreciate and believe in the platform. WordPress is known as a CMS (content management system), this type of system makes it easy for you to import, organize and display the content on your website. It has changed the way that website can be and will continue to be built. Bloggers, small to large businesses and everyone between is utilizing this incredibly versatile and cost-effective platform.
1. WordPress is free:
Who doesn’t like free? Free is good when you’re operating on a small-business budget. You’ll still have to pay for Web Hosting, but the WordPress CMS costs nothing to download.
2. Flexibility: Themes and Plugins:
WordPress allows you to add custom functionality by utilizing themes and plugins. There are thousands of free and premium options available for you to choose from. WordPress plugins are similar to an app, you download them into your website and can use them for visuals, analytics, contact forms, SEO and even e-commerce. Having a flexible platform that allows you to design your website how YOU want it is key.
3. WordPress is SEO Friendly:
Google loves WordPress. Out of the box, WordPress is naturally SEO friendly, you can also utilize SEO plugins (Yoast, All in One SEO etc.) to help optimize and further extend your reach. Maximizing your SEO potential is an essential component of bringing traffic to your WordPress Website. Most of these plugins require basic set up and give you tips for how to update your content and image descriptions.
4. Security Please
To keep your website safe and secure, keeping your software up to date is key. WordPress gives you the options to make some of your software updates automatic such as plugins or you can handle the updates yourself. Ensuring that your themes and plugins remain updated is a critical task. Many plugins can help to maintain the security, for example, adding Captcha’s, quiz questions to log in, think added layers that make it harder to get in. Once your website is live, I recommend still logging into your website every quarter to do security updates and maintenance at the very minimum.
5. Versatility:
When WordPress first launched it was known as a blogging platform, but this is far from the case now. WordPress’s massive system of themes, customization, and plugins allows you to build any type of website. E-commerce stores, portfolios, blogs, forums, membership sites, informational business sites, and pretty much anything else you can think of, you can build with WordPress.
WordPress has been able to capture so much market share because of its customization options. Being able to use the software for multiple types of business and have the flexibility from a design perspective is why so many designers recommend it and stand by it. If you think WordPress is the right choice for your new business website, let’s chat about how to best optimize your site, reach out to hello@karinwallcreative.com