Investing in your business is a big step, taking that leap into financing a website, business cards, marketing materials, brochures, social media can seem like a lot all at once. Often the DIY method is chosen to lessen the financial burden upfront, and that is OKAY. Choosing to DIY, in the beginning, is not a bad option but upgrading your materials and the impact that your brand is having over time is SO important. You must continue to evolve.

It can feel overwhelming to think about designing all of the creative marketing touchpoints that make up your brand but I’m here to tell you that hiring a designer doesn’t mean that you need to utilize an all or nothing approach.

Break it down into bite-size chunks. Maybe you start with a one-page website and slowly add pages, as you have the means. Maybe there is just a section that you want to have improved on your website, that’s making you bang your head against the wall. Or maybe you would like a business card design but will handle the printing on your own... A designer can work with you on those hair pulling items while you continue to DIY the rest. Selecting the right consultant to be part of your journey and your growth who is aligned with your vision should feel like you added a teammate.

If you are looking for a lifeline – know that you always have options. Utilizing a designer for portions or sections of your marketing that you really want to give a WOW impression to is going to help your business grow. Remember the costs associated with a professional designer are an investment! An investment in the growth of your business.

Building your brand one step at a time, in a professional, creative manner is going to help you succeed while keeping the costs down.