A lot of people think that design is expensive, maybe they can put something together themselves, or get a friend to do the work, at least for the time being. I get it and truly believe that we all have to start somewhere and continue to improve as the business grows. However, there needs to be a mindset shift around the value that professional designers can provide. By choosing to work with a professional designer for your brand, your website or your marketing materials you are actually investing in the future of your business.
Something that we often hear is, “I don’t have that kind of money to spend on my website.” It’s important to remember though that having a well-designed website is an expectation by consumers in today's market. Without a proper website, you are likely to lose money in the long run. If your website is designed and optimized correctly, you will get a return on your investment. This is the key – you are investing in the future prosperity of your business, knowing that you will get a return on your investment.
So why is that expense something that is worthwhile for your business? What exactly goes into a good design process?
A good designer does SO much more than making things look “pretty.” Sometimes clients look at initial estimates and think the price is too high for that reason. However, so much more goes into the process. We work with clients one-on-one to coach, consult and advise on best practises so that we are providing solutions around how to present your business to the digital world, in the most effective way. In order to build a proper website, we have to dissect your business's target market, services, products and your general approach to selling. By doing this we can work through the best way to present their information to ensure that they do get a return on their investment. It’s definitely not just about making it look pretty. We are strategizing with you, optimizing, creating functional layouts, newsletter forms for more subscribers and so much more.
The value that is received from hiring a professional is beyond just a pretty website. This type of investment can help your business grow. When we change the mindset around the costs for this part of your business, we start to realize that this type of investment can help your business stand out from competitors, create a memorable first impression for consumers and provide long-term growth for our business.